Penclic online store Penclic was created to launch a new made in Italy brand on the market, specialized in the creation of customized pens. These are supports chosen by professionals, offices and teams as gadgets for fairs and events or as branded stationery tools.

Born to stand out

The ecommerce offers more than 120 models and over 300 customizations ranging from materials to colors, through prints, weight and ink: for this reason, the site has an immediate and easy-to-manage Configurator, perfect to answer the requests of the most demanding.


Penclic relied on Elwood to:

  • Create an ecommerce with a Prestashop platform
  • Create a Product Configurator to modify the shape, color and style of each model
  • Manage the technological infrastructure of the serverr
  • • Take care of SEO strategies and Web Marketing campaigns to better the brand’s visibility



The new Penclic store achieved excellent results in a short time, with constant annual growth and ever-improving brand awareness.
Sales have increased, as has the viewing by users of the content offered by the platform.

In particular, ecommerce has achieved these objectives:


+ 20 thousand new users reached

+ 5 thousand configured pens